Wednesday, August 27, 2014

Quick Lane Bowl To Be Played December 26

On Aug. 26, the Detroit Lions announced a multi-year deal with Ford Motor Company’s Quick Lane Tire & Auto Center naming them the title sponsor of the new Detroit bowl game.
The game, which will be called the Quick Lane Bowl, will pit teams from the ACC and the Big Ten at Ford Field in Detroit, Michigan.
ESPN will televise the inaugural game on Friday, Dec. 26, 2014 at 4:30 p.m. ET.
“With a national platform to showcase the city of Detroit as well as Southeast Michigan football tradition, it was important for us to partner with an organization like Quick Lane who has a strong local and national presence,” Detroit Lions President Tom Lewand said in a statement. “We look forward to collaborating to institute a great bowl game tradition at Ford Field for years to come.”
The Quick Lane Bowl is replacing the Little Caesars Pizza Bowl, which had operated since 1997. That bowl game matched teams from the Big Ten and the MAC.
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